The Customers feature has been completely revamped to give you more control over how you manage, organize, and connect with your customers.
This guide highlights what’s changed and helps you quickly understand how the new experience compares to Classic Customers.
Jump to a section: At a Glance | Search & Filtering | Tags | System Searches | Bulk Actions | Customer Details
At a Glance
Classic Customers focused primarily on contact history. The new Customers experience gives you a richer, more actionable snapshot -- so you can understand each customer without opening their full record.
Classic Customers
New Customers
What’s new: Customer data is now summarized in a single row with Value, Activity, spend behavior, tags, and earnings across multiple timeframes.
Search & Filtering
The new Customers experience is search-driven. Instead of relying on static lists, you can quickly find the right customers using filters, saved searches, and real-time suggestions.
Search Bar & Suggestions
Click into the search bar to see suggested searches like New, Repeat, or Lapsing. As you type, you’ll also see matches for usernames, tags, and saved searches.
Advanced Search
Use Advanced Search to combine filters like Value, Status, spend channel, activity, and tags. This makes it easy to target the right customers for outreach or promotions.
Learn more in Organizing & Searching Your Customers.
Tags Replace Lists
Customer Lists have been replaced with Tags, giving you a more flexible way to organize and personalize your audience.
Classic Customers
New Customers
Tip: Use Tags for long-term traits (preferences, interests). Use Saved Searches for dynamic groups like high spenders or lapsing customers.
Learn more in Using Tags to Organize Customers.
System Searches
System Searches replace Default Lists and automatically update as customer behavior changes.
Classic Customers
New Customers
Learn more in Organizing & Searching Your Customers.
Bulk Actions
You can take action on multiple customers at once from any search or filtered view.
Select the customers you want to update, or extend your selection to include all matching results, not just the customers currently visible on the page.
From the Bulk Actions toolbar, you can:
- Block or unblock customers
- Send individual or mass Chat messages
- Send NF Mail
- Add or remove Tags
- Set a custom Chat price for the selected customers, or reset them to your default Chat price
Customer Details, All in One Place
The Customer Details Page is now organized into four tabs -- Overview, Offers, Feedback and History, that give you a complete view of each customer.
Learn more in Customer Details.
The new Customers experience gives you more insight, flexibility, and control than ever before. With dynamic search tools, smarter organization, and richer customer data, you can focus your time on the people who matter most.
If you need help getting started, submit a Support Request -- we’re happy to help.