Tags are labels you attach to individual customers to capture important traits, preferences, or details you’ve learned through your interactions. Think of them as digital sticky notes that help you remember what makes each customer unique.
You can use Tags to track things like favorite fantasies, roleplay styles, preferred terms, or conversation preferences. You can also use Tags in Advanced Search to include or exclude customers when building targeted lists.
Jump to a section: Types of Tags | Managing Tags | Best Practices
Types of Tags
There are two types of Tags you’ll see in Customers: Your Tags and System Tags.
Your Tags: These are Tags you create and manage yourself. Use them to track customer preferences, interests, and important details you want to remember.
System Tags: These are applied automatically based on customer activity. They update dynamically and cannot be added or removed manually.
Managing Tags
You can create, assign, or remove Tags in a few places:
Manage Tags Page
Click the Manage Tags page to view all your Tags. From there, you can see how many customers each Tag is assigned to, rename or delete Tags, or click + Add Tag to add a new one.
Customer Record
In the Overview tab of any customer record, use the Tags section to add or remove Tags for that customer.
To add an existing Tag, start typing in the field and select it from the drop-down list.
To create a new Tag, type the name you want and select Create New Tag "NAME". Any new Tag created here will automatically appear in the Manage Tags page.
To remove a Tag, click the x on the Tag.
About System Tags:
System Tags cannot be manually added or removed. These Tags are applied automatically based on customer activity and update dynamically as customers interact with you.
For example, if a customer is following your Feed, they will have the Free Followers System Tag. If they unfollow your Feed, that Tag will be removed automatically.
Bulk Actions
To assign Tags to multiple customers at once, select customers from your Customer List and choose Add Tags from the bulk action options. You can apply existing Tags or create a new Tag during the process.
Best Practices for Using Tags
Tags work best when they capture details that stay useful over time.
- Use Tags to capture long-term, stable traits, not short-term behavior.
- Keep Tags short, specific, and consistent, such as “Loves Praise” or “Late Night Chats.”
- Avoid using Tags for things that change frequently. Use Searches and filters instead.
- Use Tags with Saved Searches to find and target the right customers.
Important: You no longer need to use Tags for things like “Big Spenders” or “New Customers.” These are now handled automatically through built-in fields like Value, Status, and Main Spend.
Used thoughtfully, Tags make it easier to personalize your follow-ups, build stronger customer relationships, and find the right audience when using Advanced Search.
If you need help creating or managing Tags, Submit a Support Request -- we’re happy to help!