Featured Listing Results

Featured Listing Results shows you how many Qualified Clicks actually convert into paid transactions and Featured Listings customers. Use Featured Listings Results to understand your performance and maximize your return on investment (ROI; the amount you’ve earned from featuring your listing). For example, as you observe and monitor your listings’ results over time, you might notice things that are working especially well (or not so well). If you find customers aren't responding to changes you've made to a particular listing, edit and try something else. Understanding the effects the changes you make on your listings ultimately comes down to testing, reviewing, and analyzing.

Take your analysis a step further by exporting your results data to a Comma-Separated Values file (‘.csv’ files can be opened using your spreadsheet software, such as Microsoft Excel). We encourage you to export your results because results are only available for the past 6 months.*

Here’s what each results page offers:

Featured Listings Results - Overview summarizes your Featured Listings performance so that you can compare the earnings from your Featured Listings-acquired customers to the cost of acquiring them. This is how you determine your ROI and if Featured Listings is working for you!

Featured Listings Results - Listings gives you the current and historical Featured Listings performance results for each of your listings. You’ll be able to see if you’re currently bidding on a listing and how much the bid is, your current position, and how much you would need to bid to be the #1 position. You’ll also be able to see the total clicks, qualified clicks, new Featured Listings customers, earnings from clicks, click charges, and the average click charge for each listing for a specified time period.

Featured Listings Results - Value Score is where you can review each of your listings' Listing Value Score results. These results give you insight into the different components that make up your LVS. And while you can't see the raw number of your score (the actual number isn't relevant), you can see the percentile of how well your listing is performing against others in both the Top Level Category and Subcategory. For example, if you score in the 83rd percentile for Click Rate, your listing is clicked on more often than 82 out of 100 other Featured Listings.

Featured Listings Results - Bids shows detailed information on the performance of each Featured Listings bid that you've placed. Review your bid history as it relates to max bid, charged amounts, and bid statuses.

Featured Listings Results - Clicks details all information for each time someone clicked on your Featured Listings. You can review which customers generated clicks and when, and whether or not the clicks led to paid transactions. You’ll also see the reasons why a click was qualified or not and if you’ve been charged:

Blocked Advisor - A customer who has blocked you has clicked. This click is not charged.
Blocked Customer - A blocked customer has clicked. This click is not charged.
Flirt - A Flirt has clicked. This click is not charged.
Guest - A non-member has clicked. This click is not charged unless they become a member within 24 hours.
Qualified Click - A potential customer has clicked. This click is charged.
Recent Click - You were charged for a qualified click was made by this customer in the past 24 hours. This click is not charged.
Recent Transaction - This customer has transacted with you in the past 30 days. This click is not charged.

Featured Listings Results - Transactions provides details about all paid transactions with Featured Listings-acquired customers that take place through any of your Featured Listings. You can view your results as a roll-up or broken down by each listing for the time frame you choose. Note: these transactions are with Featured Listings-acquired customers who were not necessarily acquired through the noted listing or during the chosen time period.

Featured Listings Results - Customers is the place to go to review and analyze historical data for and the paid transactions of the customers you’ve acquired through Featured Listings. You will be able to see which customers were acquired during a specified time period and, among other data, the listing on which they were acquired, how much you’ve earned from them, and how much you’ve spent on click charges.

Note: Transactions from customers acquired outside of Featured Listings (e.g. Top Available and Highest Rated sorts, external call buttons on your sites, etc) will not be included here. See My Customers to review historical data for all customers.