Your Featured Listing rank is determined by a combination of your Maximum Bid and your Listing Value Score (LVS). Each of your Listings has its own LVS, which measures how well that Listing performs compared with other Listings in Featured Listings.
Essentially, we apply a score to your Listing to measure its value within Featured Listings and show you how different aspects of its performance compare with other Listings. The higher your LVS, the lower your bid may need to be to feature your Listing in a top position.
Good to know: LVS measures your Listing's performance specifically within Featured Listings. It does not measure your overall success on NiteFlirt or how much money you make compared with other Flirts.
Jump to a section: How LVS Is Calculated | LVS Components | How LVS Changes | LVS & Overall Performance
How LVS Is Calculated
Your Listing Value Score is calculated by measuring several aspects of your Listing's performance.
We look at how many people click your Listing to learn more about you, how often those who click go on to place a call, buy a Mail, or send a Tribute, and how well you maintain relationships with your customers.
Together, these factors provide a measure of Listing quality and customer satisfaction within Featured Listings.
LVS Components
Your Listing Value Score is made up of four components:
Click Rate
When someone sees your Featured Listing, how often do they click on it? Click Rate measures just that.
An appealing Listing Photo and category-appropriate Title can help increase clicks and improve your Click Rate.
Customer Conversions
When someone clicks your Featured Listing, do they call you or buy a Mail? Customer Conversions measures how well you gain customers through Featured Listings.
If your Customer Conversions score is low, consider making changes to your Listing content, price per minute, or how you interact with potential customers. If your Customer Conversions score is high, you're doing great!
Recent Customer Conversions
When you make changes to your Listing to improve Customer Conversions, are those changes making a difference?
Recent Customer Conversions helps show how successful those changes have been by measuring your Customer Conversions over the past several weeks.
Customer Retention
Once someone becomes your customer, do they call you again, buy a Mail, or send you a Tribute?
Customer Retention measures how well you maintain relationships with all of your customers, including customers who did not find you through Featured Listings.
How LVS Changes
Your LVS isn't fixed and may change regularly based on recent results. It's also a relative measure, meaning changes in the scores of other Listings in your Listing category may affect your Listing's rank.
LVS scores are updated periodically throughout the day.
Remember: Even if you don't have an active bid, your Listing still has a Listing Value Score and will appear in Featured Listings among Listings that are bidding competitively.
LVS & Overall Performance
You can be very successful on NiteFlirt and still have a low LVS. LVS does not measure your overall site performance, nor does it measure how much money you make compared with your peers. It's a formula used specifically to measure how valuable your Listing is within the Featured Listings sort.
Many Flirts run very successful businesses on NiteFlirt and find their customers in ways other than Featured Listings.
To review your overall site performance, check out Performance Reports.
Want to see how your Listings are performing within Featured Listings? Visit Featured Listings Results - Value Score to review your LVS results.
Questions about Listing Value Score? Submit a Support Request -- we're always happy to help!