Featured Listing Results shows you how your Featured Listings are performing, including how many Qualified Clicks turn into paid transactions and Featured Listings-acquired customers. Use your results to understand your performance and maximize your return on investment (ROI), or the amount you've earned from featuring your Listings.
As you monitor your Listings' results over time, you may notice things that are working especially well, or not so well. If customers aren't responding to changes you've made to a particular Listing, try editing it and testing something else. Understanding how changes affect your performance ultimately comes down to testing, reviewing, and analyzing your results.
What's a Featured Listings-acquired customer?
A Featured Listings-acquired customer is someone whose first transaction with you is an eligible paid interaction (Call, Cam Session, Chat, Tribute, or Paid Mail ) that occurs within 24 hours of clicking your Featured Listing.
Keep in mind: A member can become your customer without spending anything with you. For example, they may favorite your Listing, follow your Feed, or receive Mail or Offer Mail from you. Once that happens, they are no longer eligible to be counted as a Featured Listings-acquired customer.
Jump to a section: Overview | Listings | Value Score | Bids | Clicks | Transactions | Customers | Exporting Results
Overview
Featured Listings Results - Overview summarizes your Featured Listings performance so you can compare the earnings from your Featured Listings-acquired customers with the cost of acquiring them. This helps you determine your ROI and evaluate how Featured Listings is working for you.
Listings
Featured Listings Results - Listings gives you current and historical Featured Listings performance results for each of your Listings.
You'll be able to see whether you're currently bidding on a Listing and how much the bid is, your current position, and how much you would need to bid to reach the #1 position.
For a specified time period, you can also review:
- Total clicks
- Qualified Clicks
- New Featured Listings customers
- Earnings from clicks
- Click charges
- Average click charge for each Listing
Value Score
Featured Listings Results - Value Score is where you can review each of your Listings' Listing Value Score results. These results give you insight into the different components that make up your LVS.
While you can't see the raw number of your score because the actual number isn't relevant, you can see the percentile showing how well your Listing performs against other Listings in both the Top Level Category and Subcategory.
Example: If your Listing is in the 83rd percentile for Click Rate, your Listing is clicked more often than 82 out of 100 other Featured Listings.
Want to learn more about how your score is calculated? Check out Listing Value Score.
Bids
Featured Listings Results - Bids shows detailed information about the performance of each Featured Listings bid you've placed.
Use this page to review your bid history, including Maximum Bid amounts, charged amounts, and bid statuses.
Clicks
Featured Listings Results - Clicks provides details for each time someone clicks one of your Featured Listings.
You can review which customers generated clicks and when, whether those clicks led to paid transactions, why each click was or wasn't qualified, and whether you were charged.
Click Reasons
Here's what the different click reasons mean:
- Blocked Advisor: A customer who has blocked you clicked your Featured Listing. This click is not charged.
- Blocked Customer: A blocked customer clicked your Featured Listing. This click is not charged.
- Flirt: A Flirt clicked your Featured Listing. This click is not charged.
- Guest: A non-member clicked your Featured Listing. This click is not charged unless they become a member within 24 hours.
- Qualified Click: A potential customer clicked your Featured Listing. This click is charged.
- Recent Click: You were charged for a Qualified Click made by this customer within the past 24 hours. This click is not charged.
- Recent Transaction: This customer has transacted with you within the past 30 days. This click is not charged.
Transactions
Featured Listings Results - Transactions provides details about all paid transactions with Featured Listings-acquired customers that take place through any of your Featured Listings.
You can view your results as a roll-up or break them down by each Listing for the time frame you choose.
Good to know: Once a customer is acquired through Featured Listings, their future paid transactions with you will also be included here. These transactions may happen on a different Listing or during a different time period than when the customer was originally acquired.
Customers
Featured Listings Results - Customers lets you review and analyze historical data and paid transactions for customers who were originally acquired through Featured Listings.
You can see which customers were acquired during a specified time period, the Listing on which they were acquired, how much you've earned from them, how much you've spent on click charges, and other performance data.
Keep in mind: Transactions from customers acquired outside of Featured Listings, such as through the Top Available or Highest Rated sorts aren't included here. Visit Account > Customers to review historical data for all customers.
Exporting Your Results
Want to take your analysis a step further? Use the Export to CSV option export your Featured Listings Results data as a CSV file. CSV files can be opened with spreadsheet software such as Microsoft Excel, allowing you to save and analyze your results outside of NiteFlirt.
We encourage you to export your results regularly, especially your Click results, which are only available on NiteFlirt for the past 6 months.
Good to know: Click results are only available for the past 6 months. Data collection for all other Featured Listing Results began January 24, 2013. We recommend exporting your results if you'd like to keep them for your own records.
Questions about Featured Listing Results? Submit a Support Request -- we're always happy to help!